Sponsorship revenues are already over $1.0 billion, making Sochi by far the most successful winter Games organising committee in that respect, and even look likely to surpass Beijing's $1.2 billion domestic sponsorship revenue mark for its much bigger 2008 summer Games.
"It is true we have exceeded our (sponsorship) plans but we have now established new plans," [Games chief Dmitiry] Chernyshenko told Reuters a day before the start of an International Olympic Committee (IOC) coordination commission visit to monitor progress.
INTERVIEW-Olympics-Sochi may not need public funds - Games chief
Reuters
October 11, 2010
