[B]ecause of the minimal requirements made of the cities hosting World Cup matches, how cities prepare for the event is hardly a concern to FIFA, soccer's international governing body. Whether hosting the World Cup makes a city exponentially better or terrifyingly less efficient is irrelevant to FIFA, based on how it guides the cities intending to host this event. The long-term impact of the event is hardly considered, and its potential to create the sort of vast civic improvement projects often resulting from such international event hosting is ignored. By not acknowledging the urban interventions made by host cities in preparation for World Cup hosting, FIFA is essentially turning a blind eye to the possible great things its event can bring to or inspire in cities.
Why Hosting a World Cup Doesn't Matter for Cities, and How it Can
December 2, 2010