Friday, November 13, 2009

World Cup Expands South Africa's Tourism Draw

The World Cup is being foreseen as an opportunity for South Africa to gain a tourism foothold in new foreign markets, especially in the Americas.

Qualifying nations such as Mexico and Honduras will raise South Africa's profile in the Americas, while strong ticket sales in the United States will give the country a new boost among American travellers, he told parliament's tourism committee.

"Mexico, Honduras, these are all completely new markets. The US has bought the higest number of tickets, 82 000," he said. "It carries great opportunity if we can strengthen tourism in the US market."

World Cup to boost SA tourism, organisers say
Independent Online
November 3, 2009