This summer, Ernst & Young and the Getulio Vargas Foundation (FGV) set out to provide answers to such questions. In late June, the two organizations released a sixth installment of their Sustainable Brazil series, entitled “Social and Economic Impacts of the 2014 World Cup”.
The study includes analysis of the socioeconomic impacts of the World Cup and how to make the World Cup “greener,” and it aims to identify ways in which Brazil can ensure that “the event lasts not only a few days, but many years, leaving a positive legacy for society as a whole.” It’s an issue that TheCityFix has explored before, when we considered the legacy of the Olympics. The recent Brazil study predicts that the country’s economy will “snowball,” growing by more than five times the R$22.46 billion (US$12.8 billion) spent by Brazil to ensure adequate infrastructure and organization.
This means that in total, from 2010 to 2014, an additional R$142.39 billion (US$81.39 billion) will flow in Brazil, creating 3.63 million jobs per year, and R$63 billion (US$36 billion) in additional income for the population.
Brazil’s Green World Cup
The City Fix
August 18, 2010