Sunday, August 1, 2010

Mixed Use Coming to London's East End via Ikea

Swedish furniture corporation Ikea is building a 1,500-unit mixed use development near the Olympic village in London's East End.

it is here, at Sugar House Lane in Stratford, that Inter Ikea, the investment and construction arm of the Swedish furniture giant, has bought a 13-acre site. Within the next few years, Inter Ikea will have built a mixed-use development consisting of office and retail space as well as lots of Ikea housing – some 1,500 units or so – and it has already started working on a master plan for the site.

Peter Andrews, the chief executive of the London Thames Gateway Development Corporation (LTGDC) , says that he fully expects it to become "a Covent Garden in the East End". A retail, housing and leisure hub abutting the Olympic Park, this Ikea village will be one of the things making the new East End a place in which people will be proud to live, as well as a tourist destination to die for.

Home Swede home: A new 'village' on the 2012 Olympics site is to be designed by Ikea
The Independent
July 30, 2010