“Either way, with the global recession, fans will likely be planning much more carefully. So cities will have to mount focused campaigns, aimed at those countries whose teams are coming to Port Elizabeth, and at highlighting what makes the city special – so that they get as many of the visitors as possible.
The policy of Soccer World Cup organising body Fifa is that these things can only be tested properly in a match situation, so each local organising committee has been advised to secure three or four big matches prior to June next year, he explained. Mandela Bay has already secured two of these matches, so Fifa is happy.
Source:
Mandela Bay must go all out to draw soccer fans during Fifa World Cup, says Jordaan
The Herald Online
May 14, 2009
