Local Businesses Upset Over High Alcohol Permit Fee

New alcohol permitting rules set to take effect during the World Cup place a high price on selling alcohol anywhere tournament matches are being broadcast. The permit fee is 50,000 rand (~$6,600 USD). Local business people are not happy about the cost.

According to the "2010 Soccer World Cup Liquor Policy" any "public viewing event" where matches are broadcast to an audience - "general public or otherwise" - will need the special licence to sell alcohol.

The legislation would affect anyone hoping to benefit from the World Cup by attracting people to watch games and drink anywhere "other than a private dwelling".

World Cup booze plan fury
Pretoria News
February 18, 2010