The tournament may have at times been a playground for the world's rich and famous, with celebrities flocking to South Africa's biggest cities to soak up some of the action, but on the ground there was still considerable ground for improvement.
At the top of this list was the issue of tickets and making sure there is no repeat in Brazil of the vast empty spaces we saw, especially in the group phase. FIFA's insistence before the tournament that 97% of tickets had been sold hardly seemed credible. If that was indeed the case, then huge amounts of seats earmarked for the so-called "football family" - mainly sponsors and VIP bigwigs - were not taken up and needs to be thoroughly re-examined as a principle.
Lessons to learn before Brazil 2014
July 10, 2010