Gillian Saunders, director of Grant Thornton Strategic Solutions, said careful targeting could increase the number of overseas visitors to SA by 1.2million over the next five years, instead of the current 2.4million.
Annually, about 9.9million tourists visit SA, of which 7.5million are from the rest of the continent. Overseas visitors mainly come from the UK, US, France and Germany, but they could now also be coming from non-traditional markets like Brazil and China, she said.
World Cup success can open new tourism doors for SA
July 18, 2010