On Friday, workers were busy putting the final touches to four restaurants decorated in yellow, red and green stones.
Grass and trees were also being planted along the promenade, which stretches from uShaka Marine World to the Suncoast Casino near the Moses Mabhida Stadium.
The only thing that makes the beach area still look like a construction site are workers still busy with paving, drilling or final touches.
But Steyn said in the latest round of papers filed with the Durban High Court that this was "disingenuous and unconvincing", and asked why the council could not find space elsewhere for the traders.
"It seems it is intent on advancing, for its own commercial gain, the rights of other commercial entities to the detriment of the applicant.
"Surely the location of street traders is irrelevant to the success and future opportunities of the World Cup," he said.
The council, in its previous papers, disclosed that Steyn had complained about loss of income and asked for compensation of R1.5-million, which had been refused. Steyn insisted that his business had suffered during the upgrade, with telephone lines, water and electricity frequently cut off. He said three of the four entrances to his park were also closed off.
[W]ith a June 11 Fifa deadline for all construction in the city to cease, it is looking increasingly likely that the "Dairy Beach node" upgrade will not be finished in time. This, officials say, will harm the city, its citizens and especially Steyn and his business.
"Strict adherence to the upgrade schedule is imperative for the city," chief legal adviser Alisande Bradshaw said in an affidavit before the court.
"Should any phase be delayed, it will obstruct the completion of the project and expose the city to adverse scrutiny and criticism both nationally and abroad.
[Tourism MEC Mike Mabuyakhulu] Mabuyakhulu joined a team of KwaZulu-Natal Sharks Board members to install shark nets on Durban beaches to protect bathers from shark attacks.
He said KwaZulu-Natal beaches were more than ready for World Cup visitors with 17 triple nets to protect bathers from shark attacks.
“There will be fan parks around the beaches, and on the North Beach (Durban), but I must insist that no drunk fan will be allowed to enter the beach,” [MEC for economic development and tourism Mike] Mabuyakhulu said.
“The police will be there and so will volunteers and marshals, because we all know how dangerous it is for a drunk person to go on to the beach.”
Ellingson said the city's vision was to link the harbour mouth with Blue Lagoon via a R75-million promenade.
"We have 8km of amazing shoreline and we must use it to its full potential. For that we need a decent promenade with activity nodes about every 300m all the way along."
In line with the plan the city has already demolished the Snake Park and Ocean Conference Centre, and plans are afoot to refurbish the Rachel Finlayson Pool and the historical South Beach change rooms.