How cities and countries get ready for big events like the World Cup and the Olympics, what challenges they face, and what opportunities these mega-events can create.
Russia and England are bidding to stage the 2018 World Cup along with joint bids from Spain/Portugal and Belgium/Netherlands while Japan, South Korea, Qatar, United States and Australia are candidates for 2022.
"It will be the greenest World Cup ever with an environment protection plan the world has never seen before," said [Ruud] Gullit, who is president of the bid.
"The games will be played in 14 truly green stadiums. The compactness of our countries is a great asset, due to the short distance the next game is never far away and we will offer the fans a network of free public transport and 2 million free bikes.
"In the Low Countries, everyone can go to the stadiums by bike, just like we arrived this morning."
Harry Been, chief executive of the bid, said: "With his reputation and enormous international appeal, Ruud Gullit's appointment is of great significance for our candidacy.
"Ruud has a tremendous football background and knowledge that we believe can be a great advantage for the bid.
