The local organising committee (LOC) has come under fire for not marketing next year’s event as much as it could, compared with the glitzy marketing of the Indian Premier League (IPL) cricket event taking place in SA at the moment.
But the marketing committee of the LOC board, which is representative of the stakeholders, will meet on May 4 to finalise the brand alignment of the various campaigns.
The South African Tourism 2010 marketing campaign, which is part of a broader R300m campaign launched by the agency in 2007, will go live on May 9 on international platforms such as the British Broadcasting Corporation and Eurosport.
Source:
Marketing of World Cup to hit high gear
Business Day
April 24, 2009
