The Eastwoods Tavern, located close to Loftus stadium - one of the cup venues - had placed the legend "World Cup 2010" below its main sign on the roof.
...It also erected banners featuring the flags of prominent soccer-playing countries with the numeral 2010 and "Twenty Ten South Africa" written on them.
...Fifa and Spoor and Fisher had been working together on a trademark registration programme for the cup since 2004.
The cup, being designated by the trade and industry ministry as a protected event, meant trademarks like "South African 2010" and "World Cup 2010" could not be used, except by official sponsors.
Source:
Fifa wins marketing case against pub
Independent Online
April 20, 2009
