Speaking at the bi-weekly 2010 lecture series last week, Lundy said the city needed more co-ordination and a consistent message to attract more business visitors in 2010.
He described the city's initial 2010 marketing strategy, which branded Cape Town as Africa's party capital, a disaster and said the city could learn a thing or two from the country's other host cities.
Cape Town not Ibiza - Lundy
Cape Argus
August 24, 2009