Fifa and the Local Organising Committee have persuaded South African Rugby, Cricket South Africa, Cosatu and the ZCC to help promote the tournament.
In spite of the world’s leading teams coming to South Africa to take part, ticket sales have been disappointing.
The chief marketing officer of the LOC, Derek Carstens, said: “We want to encourage South Africans to take ownership of this tournament, to see themselves as hosts, and the best way is to go out and fill the stadiums and welcome the teams and visitors to our country."
Source:
Divine inspiration sought for Cup
The Times
March 19, 2009
