Monday, March 22, 2010

Hoping for a Windfall, Some Local Businesses May Overinvest

Some economists worry that local businesses looking to cash in on the World Cup may be reducing their possible revenue by increasing their own overhead.

"Restaurants and hotels have been upping staff levels to make sure they can cope with the anticipated increase in custom. But if that increase is smaller than expected, they will find themselves overstaffed, which will hit profits."

Craig Pheiffer of Absa Asset Management highlights the car rental industry as another potential trouble spot.

"They'll be putting off retiring cars for the World Cup, to make sure they have bigger fleets. But if they don't sell those hire days, there could be a problem."

South Africa: Dreams, and Reality, of a World Cup Windfall
Business Day
March 18, 2010