Wednesday, March 17, 2010

World Cup Revenue Not as Much as Expected

A researcher in Durban who's been focusing on the World Cup says the revenue boost expected from the World Cup will in reality be much smaller.

"All of South Africa's urban ills will not be solved by 2010," warns Dr Udesh Pillay, principal investigator and researcher at the Human Sciences Research Council who is leading their World Cup Research Project.

Over the past five years, Pillay has been researching the World Cup and South Africans' views on its benefits.

His findings also indicate that poor local ticket sales means more foreigners will have to buy tickets for the event to be a success.

2010 revenue over-rated
Daily News
March 8, 2010