While 86 percent of SMME owners believed that the 2010 FIFA Soccer World Cup would be positive for the country, only 45 percent believed that they would benefit from the event, the SME Survey 2009 has found.
"FIFA is known for its zealous protection of the rights of its sponsors to do business in zones surrounding match locations and therefore, to a large extent, works to exclude the participation of 'outside' organisations," survey researcher Arthur Goldstuck said.
He added that as sponsorships were far beyond the means of any SMMEs, it rendered direct benefit to these business owners "practically impossible", a fact these business owners were well aware of.
Post-World Cup boom
iafrica
January 20, 2010
