Zimbabwe Plans $70 Million in Tourism Marketing Around World Cup

Zimbabwe is hoping to benefit from South Africa's World Cup -- and they're making a big investment to make sure they do. The country's tourism minister is seeking a $70-million bankroll to fund marketing and tourism-related efforts to draw people across the border from South Africa.

"We have received a budget proposal of $70-million from various ministries and we have asked them to come up with projects that can be completed around March," Mzembi said.

Five million dollars is earmarked for "an extensive media campaign to advertise our tourist facilities to the outside world" and one million dollars to set up fun parks for visitors.

Zim angling to score from World Cup
Independent Online
January 19, 2010