Friday, May 14, 2010

England's 2018/2022 Bid is In

England has submitted its bid to host either the 2018 or 2022 World Cup, touting its success as host of the 1996 Euro championship and the upcoming 2012 Summer Olympics.

"He said that this country has great infrastructure and facilities and has a history of delivering great major sporting events like Euro 96; he said people in England were fully behind the bid," [said a FIFA spokesperson about a call FIFA President Sepp Blatter had received from new British Prime Minister David Cameron.]

England bid organisers believe that one of their trump cards is the ability to drive up the commercial revenues of the event.

Fifa is expected to net £2.1bn in TV and sponsorship from the 2010 World Cup, and England estimates it can increase that income by a third, taking it near the £3bn mark.

Beckham hands over England 2018 World Cup bid
May 14, 2010