"He said that this country has great infrastructure and facilities and has a history of delivering great major sporting events like Euro 96; he said people in England were fully behind the bid," [said a FIFA spokesperson about a call FIFA President Sepp Blatter had received from new British Prime Minister David Cameron.]
England bid organisers believe that one of their trump cards is the ability to drive up the commercial revenues of the event.
Fifa is expected to net £2.1bn in TV and sponsorship from the 2010 World Cup, and England estimates it can increase that income by a third, taking it near the £3bn mark.
Beckham hands over England 2018 World Cup bid
May 14, 2010