Horst R. Schmidt, now treasurer of the German Football Federation (DFB), was also on the organizing committee, and is now advising South Africa as it gears up to host the first World Cup final on African soil.
Schmidt said the benefits of hosting the event were tangible, with Germany's economy still benefiting from the tournament four years on.
"A lot of Italian tourists go to the stadium in Berlin and look where their team won the World Cup, or in cities like Cologne the number of visitors are seven to 10 percent higher than before," he said.
Germany's World Cup legacy: What can South Africa learn?
May 10, 2010